Video is an absolute must in the 21st century for many reasons. Research has found that a majority of consumers prefer to learn about a company and its products or services by watching a video, rather than reading text or brochures. According to Wyzowl, 63% of businesses have started using video content marketing. Out of those, 82% of businesses feel video marketing is an important part of their strategy.
Digital media editing is now made so much easier with many different software options. People record videos using just about any technology they have readily available, including digital cameras and smartphones. They can then edit this using a variety of software, including those used to clean up the audio and combine clips into a single video. Many tools exist to create stunning promotional videos for your business, including top free or low-cost alternatives with advanced features. Here are some of the top video-making and editing tools for your video editing needs.
Top 9 video making and editing tools to use:
Videos are a powerful way to attract your target audience. It is a perfect way to tell a story and deliver information quickly and easily. People are more inclined to watch a short video rather than to read text. Scientific research says that about 90% of the total information transmitted to your brain is visual.
The best thing about this software is that it works on any operating system, can be downloaded for free, and one need not purchase any software for it to work correctly. One good feature of this program is that it doesn’t only work with graphics, but you can do everything from audio mixing to syncing and waveform visualization as well.
Blender is a free application used for 3D modeling, UV layouts, texturing, compositing, rendering, and video editing in real-time. It’s feature-rich and has many tools to let anyone, from a novice to an expert, edit or create beautiful content.
This is a free and open-source software program that optimizes the creation of visual effects for movies. It is capable of editing video in USD, VapourSynth, YUV4MPEG, TIKZ, RenderMan, and Deep Image, with few to no restrictions whatsoever.
It is a digital product that provides a painless way for users to edit their videos. The platform also enables users to create simple media productions and
efficiently communicate messages to other people. It may be used by individuals, start-ups, brands, or businesses to enhance communication through video.
A video editing platform is just like a pastry chef who can transform your ingredients into great videos for you. It’s ideal for media companies, small business owners, marketing teams, agencies, or entrepreneurs who want to engage their audience with video content. Video marketing is the best way to secure more customers in the long run and drive lead generation for your innovative new service.
It is a free and open-source video editing software designed for simple cutting, filtering, and encoding tasks. For example, if you are working on an anime convention with little ones around, or want to film a funny modeling moment in a shopping mall, all those background distractions could potentially ruin your movie. With Avidemux (a free video editor), users can remove the unwanted parts of videos very easily.
5. Movie Maker 10 PRO:
Movie Maker 10 is the free version of Microsoft’s Movie Maker software. If you want access to basic video editing tools AND advanced features, all it takes is a quick upgrade to Movie Maker 10 PRO! The PRO version has variable motion tracking with facial recognition so you can easily edit those clips that have faces or body parts in them. It also lets you export videos in full HD or shoot videos in 4K! With unlimited photo overlay options and 22 video effects, there’s no limit to what you can create with this awesome tool!
6. DaVinci Resolve 16:
It is a free version, however, the full studio version should set you back around $299 (approximately INR 21,923). The software has multi-user collaboration support. So editors, assistants, colorists, and sound designers can all work live on the same project at the same time.
By using OpenShot, you can quickly edit and trim your videos, create quick cuts, or delete unwanted scenes. It comes with over 50 video effects to choose from such as fade in/out, color correction, image stabilization, and many more. The modular design gives you more control for personalizing your project’s video soundtrack.
8. VideoPad Video Editor:
It is a great free video editor especially for those just starting out when working with audio. This software lets users easily adjust volume, find music-video clips, and add special effects to their projects. It has a multi-display for faster editing and unlimited audio tracks that dig deeper into a movie’s storyline.
9. HitFilm Express:
It is a video editing and visual effects software that enables beginners and on-the-go filmmakers to create professional-quality media. One of the best things about it is that it features an all-in-one app, so if you’re someone who really needs to travel light but still get things done, this could be the video editing suite for you. HitFilm Express features everything an aspiring filmmaker may need to edit the footage into something they’re most proud of – while still being easy enough for even the greenest of filmmakers to truly understand how it all works.
When deciding on video editing software for your business, make sure that the packages you’re looking into are not just pocket-friendly but also easy to use. Most people tend to get so carried away with finding the right software to fit their budget. That they don’t spend enough time researching if this is the best one for them. The best programs can have a free version for you, so you can test before deciding on the perfect video editing software fit for your needs.
If we have missed the one software that could be perfect for your business but is too expensive, let us know on Twitter!
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