Here are some great hacks you should try to use if you want to increase traffic on your website. Google Ads or Google AdWords are still one of the best platforms that you can use to grow your business. Mainly because it lets you reach the right people when they’re looking for whatever it is that you’re selling. When they’re actively searching for keywords related to your content, your product, your services, you can be right then and there. But, many people find it difficult to make their campaign scale and become profitable.
How to perfectly use Google AdWords to increase traffic
So, what should you do? In this post, I’m going to walk you through seven AdWords hacks that’ll make your campaign scale profitably.
Tips to grow traffic
Tip 1: The first thing I want you to do is to create an in-depth remarketing audience. Did you know that the click-through rate for remarketing is roughly ten times higher than traditional advertising and CPCs cost are roughly two to a hundred X less? That’s a huge difference.
Not only is the remarketing aspect super important, but adding detailed targeting to remarketing efforts makes it all better in terms of spend and conversions, AKA, you’ll get a better bang for the buck. So set up campaigns for people who have already been to your site more than one time.
When you do that, that means that audience is already interested in your products or services. So when you try to target them, they already got to know you. They’re much more likely to convert.
Tip 2: You should focus on your efforts on longtail keywords. When it comes to generalized keywords, they’re very competitive because everyday marketers want to go after them just because they have a high search volume. But they don’t always drive the highest quality of traffic.
Start off by going more specific and going after longtail phrases because you tend to generate more sales from that, and in many cases, those keywords have a lower cost per click even though they can make you more money.
Read also: how to create backlinks for your website
Tip 3: You shouldn’t be afraid of using exclusions. Exclusions are a great way to find a hyper-focused audience that’s more likely to convert and give you a bigger bang for the buck. So let’s say your audience doesn’t fall into a category with people of high income. You can exclude people with higher incomes. It really is that simple. There are many different targeting elements with Google Ads and also Facebook Ads.
Tip 4: You should test different locations. Create audiences based on location is one of the easiest ways to create a segment. I can’t even tell you how many people just use the default settings, but this is a big mistake. Now, there are three strategies that you can target location in an ad campaign.
One, you can go after a location-based keyword. Two, you may geotarget to a radius on your ad segment, or three, you can do both.
You want to try a mixture of all of them to see if you can generate the most sales. And when you do that, you’ll weed out a lot of people that were never the right customer for you in the first place.
Tip 5: You should add extensions to your ad. Adding extensions is one of the most sure-fire ways to get more clicks because they take up more real estate and the serves. There are lots of different ways that you can add an extension to your site. You can try to add more information about specific pages on your site or you can list things like products, prices, sales, phone numbers, the list goes on and on. According to Google, adding extensions can increase click-throughs by roughly 10-15%.
Tip 6: You should implement UTM tracking. Tracking campaigns and their performance is incredibly essential to running an ad campaign strategy. Look, if you’re not tracking the performance how do you know what’s working and what’s not? Using UTM codes is a great, easy way to keep track of what’s doing well and what’s not in your favor.
You can easily track the performance of any of your campaigns in Google Analytics. You don’t even need to be a developer for this.
Tip 7: You should start running ads through Google Adwords on your competitor keywords. This is one of the simplest and practical ways that you can see a really good Return on Investments.
Using tools like Ubersuggests, you can see all the keywords your competitors are ranking for and are getting traffic for and also try those on your own projects.
Try these things and see the results. And also give your opinion in the comment section below. Feel free to give your ideas. Thank you….